Epistemé: Jurnal Pengembangan Ilmu Keislaman Vol 15 No 01 June 2020


Social media

How to Cite

Rusydiyah, E., Sa’diyah, H., & Azizah, M. (2020). THE MILLENNIAL KIAIS. Epistemé: Jurnal Pengembangan Ilmu Keislaman, 15(1), 75-97.


The development of social media technology provides people with more accessible information about religious knowledge. Everyone can learn the religion from social media, particularly Youtube. This phenomenon seems to force young Nahdlatul Ulama (NU) kiais (religious experts) such as Gus Baha, Gus Miftah, and Gus Muwafiq to be more adaptive and familiar to social media platform, like Youtube. This makes them close to being called “the millennial kiais.” Using a phenomenological approach based on observations on Youtube, this paper examines the performance of millennial kiais in carrying out the process of dakwah (Islamic proselytization) and in becoming role models for social education as they do. The educational interaction carried out by these millennial kiais on Youtube seems to be very effective in attracting the interest of wider citizens. The number of their viewers reaches between four to eight million in one year. The number of videos viewed is around one hundred. The model of social education introduced by these millennial kiais is analyzed through the Bandura theory which starts through a process of stimulation and observation and is followed by a process in mental cognition, which creates motivation and demands a response by clicking the likes button and subscribing comments. The response marks the beginning of a constant change of behavior.


Admin Duta Islam, “Biografi Intelektual Gus Baha’ Nursalim Rembang”, 2019,, accessed 16 May 2020.

Admin NU Online, “Gus Miftah Kisahkan Sebuah Ujian Bagi Umat Yang Tak Rukun”, 2019,, accessed 16 May 2020.

Ainur, Muhammad, Gus Muwafiq: Menggenggam Dalil, Merawat Tradisi, Menjaga Kebangsaan Indonesia, 1st edn, Yogyakarta: Laksana, 2019.

Alam, Naufal Ahmad Rijalul, “Pandangan Al-Ghazali Mengenai Pendidikan Akliah: Tinjauan Teoretis dan Filosofis,” Jurnal Pendidikan Agama Islam, Vol. 3, No. 2, 2015.

Anderson, Richard, Ruth Anderson, Peter Davis, Natalie Linnell, Craig Prince, Valentin Razmov, and others, “Classroom Presenter : Education with Digital Ink”, Computer, Vol. 40, No. 9, 2007.

Bandura, Albert, “Behavior Theory and the Models of Man”, American Psychologist, Vol. 29, No. 12, 1974.

———, “Influence of Models’ Reinforcement Contingencies on the Acquisition of Imitative Responses”, Journal of Personality and Social Psychology, Vol. 1, No. 6, 1965.

———, “Social Cognitive Theory of Mass Communication”, Media Psychology, Vol. 3, 2001.

Beeman, Bonnie, “Interactive Education Tool” (United States, 2008),

Bogdan, Robert C, and Sari Knoop Biklen, Qualitative Research for Education: An Introduction to Theory and Methods, 5th edn, Boston: Allyn and Bacon, 2007.

Creswell, John W., Research Design; Qualitative, Quantitative, and Mixed Methods Approaches, 4th edn, Washington, DC: SAGE, 2014.

Danahy, Ethan E., Amul Goswamy, and Chris B. Rogers, “Future of Robotics Education: The Design and Creation of Interactive Notebooks for Teaching Robotics Concepts”, in 2008 IEEE International Conference on Technologies for Practical Robot Applications, TePRA, 2008.

Dhofier, Zamakhsyari, “Kinship and Marriage among the Javanese Kiai”, Indonesia, Vol. 29, 1980.

———, “The Pesantren Tradition: A Study of the Role of the Kiai in the Maintenance of the Traditional Ideology of Islam in Java”, Australian National University, 2014.

Dwyer, Dan, Kathy Barbieri, and Helen M Doerr, “Creating a Virtual Classroom for Interactive Education on the Web”, Computer Networks and ISDN Systems, Vol. 27, No. 6, 1995.

Elam, Carol, Terry Stratton, and Denise D Gibson, “Welcoming a New Generation to College: The Millennial Students”, Journal of College Admission, 2007.

Falola, Toyin, and Fallou Ngom, Facts, Fiction, and African Creative Imaginations, New York: Routledge Taylor & Francis Group, 2009.

Geertz, Clifford, The Religion of Java, Chicago: The University of Chicago Press, 1960.

Hossain, Abdullah Abraham, Mazlin Bin Mokhtar, and Mohd Ekhwan Hj. Toriman, “Social Learning in Facing Challenges of Sustainable Development : A Case of Langat River Basin, Malaysia”, Research Journal of Applied Sciences, Vol. 5, No. 6, 2010.

Isti’anah, Nur Sholihah Zahro’ul, and Zaenatul Hakamah, “Rekonstruksi Pemahaman Konsep I’jaz Al-Qur’an Perspektif Gus Baha’”, QOF, Vol. 3, No. 2, 2019.

Kendra Cherry, “How Albert Bandura’s Social Learning Theory Works”, 2019,, accessed 17 May 2020.

Khasanah, Faizatun, “Communication Ethic in Social Media: Analitical Study of Surah Al-Hujarât”, Epistemé: Jurnal Pengembangan Ilmu Keislaman, Vol. 14, No. 1, 2019.

Makmun, Muh. Ngali Zainal, Masrurotul Mahmudah, and Muhamad Agus Mushodiq, “Internalisasi Etika Bermedia Sosial Nahdlatul Ulama Dalam Pendekatan Saintifik”, Jurnal Pendidikan Agama Islam, Vol. 7, No. 1, 2019.

Naseem, M. Ayaz, “Reimagining Peace, Reimagining Education: Peace Educational Potential of Social Media”, TARBIYA: Journal of Education in Muslim Society, Vol. 2, No. 1, 2015.

O’Keeffe, Gwenn Schurgin, and Kathleen Clarke-Pearson, “Clinical Report-The Impact of Social Media on Children, Adolescents, and Families”, Pediatrics, Vol. 127, No. 4, 2011.

Pastorelli, Concetta, Gian Vittorio Caprara, Claudio Barbaranelli, Jarek Rola, Sandor Rozsa, and Albert Bandura, “The Structure of Children’s Perceived Self-Efficacy: A Cross-National Study”, European Journal of Psychological Assessment, Vol. 17, No. 2, 2001.

Ricardo, Francisco J., Cyberculture and New Media, Amsterdam: Rodopi, 2009.

Steenbrink, Karel A, Pesantren, Madrasah, Sekolah ; Pendidikan Islam dalam Kurun Moderen, Jakarta: LP3ES, 1986.

Syahputra, Iswandi, “Penggunaan Media Sosial dan Kemarahan Religius Dalam Kasus Pembakaran Vihara di Kota Tanjung Balai, Indonesia”, Epistemé: Jurnal Pengembangan Ilmu Keislaman, Vol. 13, No. 1, 2018.

Tim Redaksi, “Youtube, Medsos No. 1 di Indonesia”,, 2019,, accessed 16 May 2020.

Walidah, Iffah Al, “Tabayyun di Era Generasi Millenial”, Jurnal Living Hadis, Vol. 2, No. 1, 2017.

Zaman, Muhammad Qasim, The Ulama in Contemporary Islam: Custodians of Change, New Jersey: Princeton University Press, 2002.

Creative Commons Licence

Epistemé: Jurnal Pengembangan Ilmu Keislaman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License