Reinforce: Journal of Sharia Management

Pengaruh Budaya Organisasi terhadap Kinerja Karyawan

Dini Rahma Agustina, Andriani Andriani, Mahfudhotin Mahfudhotin — Tue, 29 Apr 2025 00:00:00 +0700

Organizational culture is a system of values and norms that have taken effect, followed and agreed upon by each member as a guide in behaving and solving problems in their organization. Organizational culture is closely related to employee performance because the organizational culture in a company is able to foster the work spirit of the people in it. This study aims to determine the organizational culture and employee performance according to employees in the production department of PT Sukses Mitra Sejahtera, Krandang Village, Kras District, Kediri Regency. The method used is a quantitative method. Variables X and Y are in the "sufficient" category. The level of correlation between organizational culture and employee performance is moderate, this is in accordance with the r value of 0.561. Simple linear regression test, the direction of the influence of variable X on variable Y is positive (25.203) and every 1% increase in value of variable X, the value of variable Y will increase by 0.524. The results of the t-test show that there is a significant influence of organizational culture variables on employee performance, this is based on the t-count of 10.050 > t table 1.651 with a significance of 0.000 < 0.05. Ho is rejected and Ha is accepted. The results of the determination coefficient test value R² 0.315 means that variable X is able to explain variable Y by 31.5%, the remaining 68.5% is explained by other variables not included in this study.

Strategi Pemasaran Produk di Era Modern

Tue, 29 Apr 2025 00:00:00 +0700

This research discusses marketing strategy which is a very important part of planning for the company as a whole, especially in situations where competitors are very tight. Today's business competition is quite tight in all fields. Market conditions are increasingly competitive, especially during the Covid-19 pandemic. Therefore, it is necessary to implement a marketing strategy 4.0 using a website as a place to market their products as a very good way. This research aims to determine marketing strategies through several methods, including websites. This research uses a literature analysis research method with a qualitative approach which aims to find out, describe and explain the actual situation regarding the marketing strategy being carried out. Data collection methods use interviews, observation and documentation methods.

Zero Waste sebagai Metode Sustainable Green Economy (Ekonomi Hijau Berkelanjutan)

Raden Akhmad Haryo Kusumo, Muhammad Raisa Haqqiquddin Rokhmatulloh — Tue, 29 Apr 2025 17:32:45 +0700

This study examines the integration of the green economy, zero waste, and Islamic economics to establish a sustainable and inclusive economic system. The research is motivated by increasing environmental challenges due to resource exploitation and the urgent need for a more sustainability-oriented economic approach. The objective is to analyze how Islamic economic principles can support the implementation of a green economy and zero waste as solutions to environmental and social issues. This study employs a qualitative literature review method, analyzing scientific journals, academic books, and reports from international institutions such as UNEP (United Nations Environment Programme) and Bappenas to gain a comprehensive understanding. The findings indicate that integrating Islamic economic principles with the green economy and zero waste can enhance resource efficiency, minimize environmental impact, and foster a more equitable and sustainable financial system. This study concludes that adopting these concepts in economic and environmental policies is crucial to ensuring long-term societal and ecological well-being.

Key Factors Influencing Consumer Purchasing Decisions in Digital Era

Tegar Tegar, Citra Mulya Sari — Wed, 30 Apr 2025 11:36:14 +0700

This study examines the combined impact of digital marketing, strategic location, brand equity, and price perception on consumer purchasing decisions in the furniture industry, specifically at Mebel Mandiri. By integrating digital transformation and behavioral economics, it provides insights into consumer decision-making dynamics. Using a quantitative associative approach, data was collected through online questionnaires from 33 respondents and analyzed with SPSS 20, including validity and reliability tests, classical assumption tests, multiple linear regression analysis, and F and T-tests. The findings reveal that digital marketing and price perception significantly influence purchasing decisions, while location and brand equity do not. Together, these variables account for 72.2% of purchasing decisions, with 27.8% influenced by other factors. This study emphasizes that digital marketing strategies and competitive pricing are critical for increasing consumer purchases. Businesses should enhance interactive and credible digital content while ensuring prices reflect product benefits. Additionally, this research highlights the importance of digital marketing and price perception in boosting SMEs' competitiveness, promoting digital transformation, and fostering fair pricing to build consumer trust. Strengthening these strategies expands market reach, enhances business resilience, and contributes to economic sustainability. The study suggests that companies invest in targeted digital campaigns and data-driven pricing strategies to attract and retain customers. By implementing these approaches, businesses can not only increase sales but also drive local economic growth, create job opportunities, and support long-term business sustainability. Ultimately, digital marketing and pricing strategies play a vital role in shaping the future of SMEs in the digital era.

The Influence of Packaging, Product Variations, and Electronic Word of Mouth (E-WOM) on Consumer Buying Interest at Raja Nyemil Tulungagung

Asmaul Khusna, Galih Pradananta — Wed, 30 Apr 2025 11:44:23 +0700

The background of this research is by UMKM which are developing very rapidly, especially in the culinary sector. Business actors must be able to adapt to current developments and innovate in order to attract consumers so that their business is able to survive the threat of competitors, is able to take advantage of existing opportunities, and continues to develop amidst increasingly fierce business competition. The purpose of this research is to find out the influence of packaging, product variations and electronic word of mouth (E-WOM) on consumer buying interest at Raja Nyemil Tulungagung partially and simultaneously. The sample taken in the research was 68 respondents from Raja Nyemil Tulungagung consumers. A quantitative approach is used in this research and is an associative type of research. Using primary data, the data collection method is a questionnaire with a Likert scale. The analytical method used is the multiple linear regression test using the SPSS 16.0 application. The results of this research show that partially and simultaneously significant results were obtained which means that there is a positive and significant influence between packaging, product variety and Electronic Word of Mouth (E-WOM) on consumer buying interest in Raja Nyemil Tulungagung.