PENDEKATAN PSIKOLOGI DALAM PENINGKATAN FUNDRAISING ZAKAT

Arman Marwing

Abstract


All this time, fundraising for the Foundationof Zakat Administrator
(LPZ) keeps some ambivalence. Although fundraising is rated as stimulus of LPZ programs, policies and strategies of professional fundraising-especially the psychological based- get no serious attention. This fact results in many unsuccessful LPZ in realizing the potential of the very large number of zakat in the motherland simultaneously with the increasing of philanthropy awareness of Indonesian muslim. The needs for revamping the fundraising policy on LPZ isin associated with method or approach that should be more count heavily on complexity of the donors psychological aspects include the interaction of decision making process of a donor with demographics aspect and social norms with the result that causes someone decides to donate. Understanding and approaching psychology in fundraising at once are not only encourage the increase of the quantity of donors and donation amount provided, but also raise the position
of donors as an object into a subject that also fully and actively involved in
running the zakat axiological aspects i.e. functional worship which carry out
the empowerment of ummah principle in order to be able to get out of poverty.


Keywords: Fundraising, Zakat, Psychological approach


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Jurnal An-nisbah indexed by:

width=

 

EDITORIAL OFFICE:

An-Nisbah: Jurnal Ekonomi Syariah

Faculty of Islamic Economic and Business (FEBI), State Islamic Institute (IAIN) Tulungagung

Street Sujadi Timur Number 46 Tulungagung, 66221 [Google Maps], Telp. (0355) 321513 Fax: 0355-321656

Web: http://ejournal.iain-tulungagung.ac.id/index.php/nisbah, Email: annisbah.iaintulungagung@gmail.com

 

Creative Commons License

An-Nisbah published by Faculty of Islamic Economic and Business is licensed under a Creative Commons Attribution 4.0 International License