Abstract
Abstract: The halal industry trend continues to grow because it is influenced by the increasing population of Muslim communities with increasing income as well as increasing economic growth. East Java has enormous potential as a center for developing the halal industry. However, there are quite big challenges because there is no master plan for developing the halal industry, halal certification is not yet optimal with many halal products, there is no infrastructure available, limited educational, training and research facilities related to industry, halal logistics and halal industrial areas and a lack of professional and competent human resources. Using the Analytical Network Process (ANP) method. Finding priority problems where generally halal industry human resources, namely MSME players, still have a narrow mindset; MSME players still lack knowledge regarding halal certification of their products. Meanwhile, the priority finding of the solution is to improve the qualifications of MSME human resources using technology to meet halal product standards and product diversification. The next strategic priority finding is the strategy for strengthening micro, small and medium enterprises (MSMEs) as the main driver of halal values.
Keywords: problems; solutions; halal industry; east java.
Abstrak: Tren industri halal yang terus berkembang karena dipengaruhi peningkatan populasi masyarakat muslim kelas menengah, juga dengan meningkatnya pendapatan masyarakat, mendorong meningkatnya pertumbuhan ekonomi. Jawa Timur dengan potensi sangat besar sebagai pusat pengembangan industri halal, namun menghadapi tantangan cukup besar karena belum adanya masterplan dalam pengembangan industri halal, dengan kondisi belum optimalnya sertifikasi halal pada produk-produk industry. Di sisi lain dengan keterbatasan sarana pendidikan, pelatihan dan penelitian berkaitan industri, logistik halal dan mengoptimalkan kawasan industri halal serta sedikitnya SDM profesional yang kompeten menjadi tantangan dalam pengembangan industry halal.. Dengan metode Analityc Network Process (ANP), menemukan prioritas masalah di mana umumnya SDM industry halal yaitu Para pelaku UMKM masih pola pikir sempit; Para pelaku UMKM masih kurang pengetahuan berkaitan sertifikasi halal produk-produknya. Sementara temuan prioritas solusi adalah meningkatkan kualifikasi SDM UMKM penggunaan tekhnologi dalam memenuhi standar produk halal dan diversifikasi produk. Selanjutnya temuan prioritas strategi adalah Strategi penguatan usaha mikro, kecil dan menengah (UMKM) sebagai penggerak utama nilai halal.
Kata Kunci: masalah; solusi; industri halal; jawa timur.
References
Ardiani Aniqoh, N. A. F., & Hanastiana, M. R. (2020). Halal Food Industry: Challenges and Opportunities in Europe. Journal of Digital Marketing and Halal Industry, 2(1), 43–54. https://doi.org/10.21580/jdmhi.2020.2.1.5799
Arif, S. (2009). Keupayaan Pemasaran dalam Kalangan Pengusaha Kecil Makanan Halal di Melaka Tengah : Satu Kajian Awal. 10.
Ascarya. (2005). Analytic Network Process (ANP): Pendekatan Baru Studi Kualitatif. Pusat Pendidikan Dan Studi Kebanksentralan, Bank Indonesia, 1–52.
Athiroh AS, Noerhayati, Said, M., Asmaniyah, E., Mas’ud, & Siti. (2022). Potret Budaya Halal dan Industri di Jawa Timur. Inara Publisher.
Ayodya, W. (2021). UMKM 4.0: Strategi UMKM memasuki era digital 4.0. Elex Media Komputindo.
Darmawan, D. P. (2018). Analytic Network Process; Untuk Pengambilan Keputusan dalam Lingkungan Bisnis yang Kompleks. Expert Graha Ilmu.
Fatkhullah, M., & Habib, M. A. F. (2023). Pemberdayaan Masyarakat: Konsep, Peluang, dan Tantangan dalam Perspektif Islam. Jurnal Ekonomika dan Bisnis Islam, 6(1), 137-153.
Mahendri, W., Darsono, J. T., & Firdiansjah, A. (2020). The Influence of Religiusity and Halal Label through Halal Awareness Purchase Decisions. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(3), 1739–1746. https://doi.org/10.33258/birci.v3i3.1105
O’Cass, A., Lee, W. J., & Siahtiri, V. (2013). Can Islam and Status Consumption Live Together in The House of Fashion Clothing? Journal of Fashion Marketing and Management, 17(4), 440–459. https://doi.org/10.1108/JFMM-03-2013-0023
Prayoga, A. (2023). Peluang dan Tantangan Industri Halal di Jawa Timur.
Pujiono, A., Setyawati, R., & Idris, I. (2018). Strategi Pengembangan Umkm Halal Di Jawa Tengah Dalam Menghadapi Persaingan Global. Indonesia Journal of Halal, 1(1), 1. https://doi.org/10.14710/halal.v1i1.3109
Rahman, F. A., Jaafar, H. S., Idha, S., & Muhammad, A. (2016). Ethics of Food Handlers Throughout the Supply Chain in the Halal Food Industry: Halal Perspective. In Contemporary Issues and Development in the Global Halal Industry (pp. 483–498). Springer Singapore. https://doi.org/10.1007/978-981-10-1452-9_44
S Soesilowati, E. (2018). Business Opportunities for Halal Products in the Global Market: Muslim Consumer Behaviour and Halal food Consumption. Journal of Indonesian Social Sciences and Humanities, 3(1), 151–160. https://doi.org/10.14203/jissh.v3i1.50
Saaty, T. L., & Vargas, L. L. (2016). Decision Making With The Analytic Network Process Economic, Political, Social and Technological Applications with Benefits, Opportunities, Costs and Risks. Springer Science+Business Media, LLC.
Sayekti Nidya Waras, & Carunia, F. (2022). Kawasan Industri Halal: Upaya Mewujudkan Produsen Halal Dunia. Yayasan Pustaka Obor Indonesia.
Sukoso, Adam, W., Joni, K., & Sucipto. (2020). Ekosistem Industri Halal 2020. In Ekosistem Industri Halal. https://www.bi.go.id/id/edukasi/Documents/EKOSISTEM HALAL 2020.pdf
Widiastuti, T., Rusydiana, A. S., Robani, A., Insani, T. D., & Muryani. (2020). Obstacles and Strategies in Developing Halal Industry: Evidence From Indonesia. Humanities & Social Sciences Reviews, 8(4), 398–406. https://doi.org/10.18510/hssr.2020.8439
Wilson, J. A. J., & Liu, J. (2011). The Challenges of Islamic branding: Navigating Emotions and Halal. Journal of Islamic Marketing, 2(1), 28–42. https://doi.org/10.1108/17590831111115222
Yuswohady, Madyani, D., Herdiansyah, I. A., & Alim, I. (2014). Marketing to The Middle Class Muslim : Kenali Perubahannya, Pahami Perilakunya, Petakan Strateginya. PT Gramedia Pustaka Utama.

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.